Marketing
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Marketing — Online Programs
A career in marketing combines the elements of business, sales and consumer behavior. More than just simply 'getting a product out there,' marketing in today's economy means getting the right product out to the right people using the right methods, and then measuring how successfully this was done.
To prepare for a career that utilizes both technical know-how and the understanding of consumer motivation, the marketing online degree includes instruction on the following:
- Effectively communicate with different types of people
- Analyzing data to determine which marketing methods are most effective
- Identifying the target audience
- Conducting marketing research
- Understanding the different avenues a product/service can be advertised
- The art of sales
- Recognizing why people choose to buy one product over another
Herzing University Online offers several different options for those looking to further their education in the field of marketing and business. Each program incorporates the core courses required for successful entry into this field and adds additional courses as required by the level of education and specialization the student pursues.
Bachelor of Science in Business Management – Marketing
Herzing's online Business Management with a Concentration in Marketing degree program prepares students for the complexity of marketing a product or service in a competitive business environment effectively. Graduates should be able to create a comprehensive marketing plan that utilizes various media channels and includes methods for measurement of the plan's success.
Find out more
Speak with a Herzing University Online Admissions Advisor toll free at 1-866-508-0748 x832 to receive more information about the International Business online degree.
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Related program
Master of Business Administration in Marketing
Students enrolled in the Bachelor of Science in Business Management with a Concentration in Marketing degree program who are interested in pursuing a master’s degree have two ways to save time and money with the Herzing University online MBA!
- Dual Enrollment – This program allows current bachelor’s degree students the opportunity to exchange two business (BU) or open elective courses for two MBA courses during their senior year.
- Herzing bachelor's degree students and alumni receive a 15% tuition discount on their master’s degree courses!
More information on the Herzing University MBA online degree program
Marketing - Student Information
 Program Data |
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| Program | On Time Completion Rate | Available Graduate Employment Rate | Median Loan Debt of Graduates | Estimated Program Cost | Average Hourly Salary of Graduates | O*Net Link |
| Bachelor of Science in Business Management with a Concentration in Marketing | No Data | No Data | No Data | $49,680.00 | No Data | Link 1 Link 2 Link 3 Link 4 Link 5 Link 6 |
| Master of Business Administration in Marketing | No Data | 100.00% | No Data Available | $28,125.00 | No Data Available | Link 1 Link 2 Link 3 |