Marketing
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Marketing - Herzing University Online Programs
A career in marketing combines the elements of business, sales and consumer behavior. More than just simply 'getting a product out there,' marketing in today's economy means getting the right product out to the right people using the right methods, and then measuring how successfully this was done.
To prepare for a career that utilizes both technical know-how and the understanding of consumer motivation, the Herzing Bachelor's of Marketing online degree includes instruction on the following:
- Effectively communicate with different types of people
- Analyzing data to determine which marketing methods are most effective
- Identifying the target audience
- Conducting marketing research
- Understanding the different avenues a product/service can be advertised
- The art of sales
- Recognizing why people choose to buy one product over another
Herzing University Online offers several different options for those looking to further their education in the field of marketing and business. Each program incorporates the core courses required for successful entry into this field and adds additional courses as required by the level of education and specialization the student pursues.
Bachelor of Science in Marketing
Herzing's online Marketing degree program prepares students for the complexity of marketing a product or service in a competitive business environment effectively. Graduates should be able to create a comprehensive marketing plan that utilizes various media channels and includes methods for measurement of the plan's success.
Related programs:
Associate of Science in Business Administration
Bachelor of Science in Entrepreneurial Studies
Bachelor of Science in International Business
Bachelor of Science in Business Administration – Business Management
Bachelor of Science in Business Administration with No Declared Minor or Concentration
Master of Business Administration in Business Management
Students enrolled in the Herzing University Bachelor of Science in Business Administration degree programs who are interested in pursuing a master’s degree have three ways to save time and money with the Herzing University online MBA!
- Dual Enrollment – This program allows current bachelor’s degree students the opportunity to exchange two business (BU) or open elective courses for two MBA courses during their senior year.
- Course exemption – Those students enrolled in a Herzing University business or management-oriented bachelor’s degree program may exempt the first MBA course, MBA 500 Business Fundamentals.
- Herzing bachelor's degree students and alumni receive a 15% tuition discount on their master’s degree courses!
More information on the Herzing University MBA online degree program
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Speak with a Herzing University Online Admissions Advisor toll free at 1-866-508-0748 x832 to receive more information about the School of Business and online classes.
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